$425 to make and land. $1,200 an order.

Expected outcomes

$0COGS per boardLanded from Shenzhen, with a shipping buffer
0%gross margin$775 an order
0%contribution marginbefore marketing
0%net profitwith a $296 CAC

From $1,200 to $282 of profit.

$1,200
Average order100%
−$425
COGS35%
$775
Gross profit65%
−$159
Payment, delivery, returns13%
$616
Contribution51%
−$296
Marketing (CAC)25%
−$37
Team and overheads3%
$282
Net profit24%
Without Upsells!
  1. Average orderWithout Upsells!$1,200
  2. COGS−$425
  3. Gross profit$775
  4. Payment, delivery, returns−$159
  5. Contribution$616
  6. Marketing (CAC)−$296
  7. Team and overheads−$37
  8. Net profit$282

Break-even CAC is $616.

Average luxury CAC for $1,000–3,000 AOVs$456–734

Expected CAC$296

Break-even, first order $616With 3 years of content $880
$0$200$400$600$800$1,000

Lifetime value to CAC

3.0×

Healthy DTC brands aim for 3×.

Through retail

$132

Contribution per board sold at wholesale ($600), with no ad spend.

Expected early adopter results (<6 months)

50,000 units × $1,200 = $60M.

With a lean team: team and overheads come to $1.9M, about 3% of revenue.

Revenue$60.0M
COGS$21.3MPayment, delivery, returns$8.0MMarketing$14.8MLean team and overheads$1.9MNet profit$14.1M
  • COGS$21.3M35%
  • Payment, delivery, returns$8.0M13%
  • Marketing$14.8M25%
  • Lean team and overheads$1.9M3%
  • Net profit$14.1M24%

One funnel, built from the bottom up.

Direct to consumer

Performance marketing, TikTok Shop and House of Gambit’s own content

  • $15.1BUS TikTok Shop sales in 2025, up 68%
  • $11.8Bin the first half of 2026 alone, up 103%
  • $14–25 CPMUS Meta CPM for sales ads

Micro-influencer affiliates

5,000+ US micro-influencers on commission

  • 5,000+micro-influencers: 0.6% of the 842,407 on US Instagram (10K–100K)
  • 10–12%standard TikTok Shop commission for home goods; 18–22% for top creators
  • 9.3%median TikTok engagement for micro creators, against 6.8% for mega

Mid-size creators, the House of Gambit studio, game shows

Board-game channels, in-house content, live play at conventions

  • 74,000+attendees at Gen Con 2026
  • ≈220,000visitors at SPIEL Essen 2025, the world's biggest game fair
  • 51,000+unique visitors at UK Games Expo 2026

Amazon and creators with a 30+ audience

Poker, board games, mystery and hosting: the people House of Gambit buyers already watch

  • 945K · 719KDaniel Negreanu and PokerGO on YouTube, for card players
  • 3M · 5.1MMartha Stewart and Ina Garten on Instagram, for the host
  • 363K · 429KThe Dice Tower and Watch It Played, for board-game buyers

Bookshops and luxury gift retailers

Where gifts are bought in person

  • 80%of US luxury buyers planned to shop for gifts for the 2025 holidays
  • 61%of them prefer to buy online: the shop shows it, the store sells it
  • 2 kindsbookshops with game tables, and luxury department stores

Direct to consumer

Micro-influencer affiliates

Mid-size creators, the House of Gambit studio, game shows

Amazon and creators with a 30+ audience

Bookshops and luxury gift retailers

GTM Alpha

Arbitraging different consumption behaviors for positive cash flow.

Early adopters

Board-game lovers

Extremely high adoption rate

  • $305Mcrowdfunded for board games in 2024
  • 0.5–1.5Mpeople back board-game campaigns a year (est.)

Poker and casino at home

iGames players

Extremely high LTV

  • 30M+people play poker online every month (est.)
  • ≈ 1Mpoker video views a day, on six YouTube channels

Provides leeway from high CAC constraints

The core

Luxury gifts

High AOV

  • $1,200an order
  • $3,607holiday budget of $200K+ households

Building on brand awareness with high contribution margins

Family hosts

Retail

Reach at scale

  • ≈ 75MUS adults play board games monthly
  • $132contribution per board at wholesale, no ad spend

Our ICP's favorite products

Technology made to be kept, played with and shown, and used every day.

Kept, played with and shown

Bang & Olufsen Beosound 2
Bang & Olufsen Beosound 2from $4,000Sculptural speaker, kept for decades
Leica Q3
Leica Q3$7,350Leica's best-selling digital camera
LEGO UCS Death Star
LEGO UCS Death Star$999.99An adult set made to build and display
Teenage Engineering OP-1 field
Teenage Engineering OP-1 field$1,999A synthesizer designed like a toy
Steinway Spirio
Steinway Spirio+$25–40KThe self-playing Steinway
Fujifilm X100VI
Fujifilm X100VI$1,799Biggest pre-orders in Fujifilm UK history
Louis Vuitton Chess Game
Louis Vuitton Chess Game$4,750A maison's game set

Used every day

Eight Sleep Pod 6
Eight Sleep Pod 6from $2,899Cools and warms each side of the bed, every night
La Marzocco Linea Micra
La Marzocco Linea Micra$4,500A café espresso machine for the kitchen
Tonal 2
Tonal 2$4,295A smart gym that hangs on the wall
Oura Ring 4 Ceramic
Oura Ring 4 Ceramic$499Worn day and night to track sleep and health
House of Gambit

Done

Two more to go.

Watch the demo again